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Marketing Your Business with
Tried and True Traditional Methods
You've got to be kidding! I
put up a web site -- the world should be beating a path to my company
doorstep. Why do I need to advertise the same old way I did before I had a
web site???
Well, in case you haven't
noticed, all the "big guys" are running ads and commercials on
radio and television. Did you watch the SuperBowl and get snowed by
"dot com" commercials? Do you get asked as you're driving down
the freeway, 'Do you Yahoo?' Has AOL ever sent you a free CD?
As we transition into an era
of dramatic technological and lifestyle change, our air waves are filled
with enticing promotions that lead us to blankety - blank.coms. These
are multi-million dollar 'dot com' companies using the old-fashioned
advertising methods of flyers and brochures (direct mail marketing) and
radio and television paid advertising commercials.
These guys know they can't
compete with other major companies unless they spend big bucks for big time promotions,
both online and by using traditional marketing methods.
What's true for the "big
boys" is true, on a smaller scale, for
small business: Our web sites will only become successful
when we use both online and traditional promotion tools and systems. (By
the way, the Successful Website Marketing
workbook is a great place to start. It walks you step-by-step through
easy-to-implement online and traditional marketing options.
Learn more.)
The places to
start are right here in your home or business. Your web site address (URL or domain name,
that creature that begins with www) should be plastered everywhere,
beginning with --
| letterhead |
brochures |
flyers |
| envelopes |
business cards |
checks |
| invoices |
company vehicles |
building |
| advertisements |
post cards |
memos |
| fax cover sheets |
telephone
recordings |
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| directory listings |
stuffers in your
company invoices, etc. |
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Need a brochure or letterhead?
Wordpix offers full design and production services. Contact
us today.
Get the
Successful Website Marketing
workbook and start your easy promotion plan today!
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