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Marketing Your Business with
Tried and True Traditional Methods

You've got to be kidding! I put up a web site -- the world should be beating a path to my company doorstep. Why do I need to advertise the same old way I did before I had a web site???

Well, in case you haven't noticed, all the "big guys" are running ads and commercials on radio and television. Did you watch the SuperBowl and get snowed by "dot com" commercials? Do you get asked as you're driving down the freeway, 'Do you Yahoo?'  Has AOL ever sent you a free CD?

As we transition into an era of dramatic technological and lifestyle change, our air waves are filled with enticing promotions that lead us to blankety - blank.coms. These are multi-million dollar 'dot com' companies using the old-fashioned advertising methods of flyers and brochures (direct mail marketing) and radio and television paid advertising commercials.

These guys know they can't compete with other major companies unless they spend big bucks for big time promotions, both online and by using traditional marketing methods.

What's true for the "big boys" is true, on a smaller scale, for small business: Our web sites will only become successful when we use both online and traditional promotion tools and systems. (By the way, the Successful Website Marketing workbook is a great place to start. It walks you step-by-step through easy-to-implement online and traditional marketing options. Learn more.)

The places to start are right here in your home or business. Your web site address (URL or domain name, that creature that begins with www) should be plastered everywhere, beginning with --

letterhead brochures flyers
envelopes business cards checks
invoices company vehicles building
advertisements post cards memos
fax cover sheets telephone recordings
directory listings stuffers in your
company invoices, etc.
 

Need a brochure or letterhead? Wordpix offers full design and production services. Contact us today.

Get the Successful Website Marketing workbook and start your easy promotion plan today!

 

  
  
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