Marketing in the Web 2.0 World
by Peggi Ridgway
It seems strange to say that the Internet is in its second generation, but
thatís really the case. With huge technological advances in process for serving
up information and bringing people together, we find ourselves on a continuous
learning curve, one that constantly challenges the way we market our businesses.
Here are two ways to spread the word:
Millions of people are following their friends and colleagues in setting up
accounts at Facebook, LinkedIn, Plaxo, Twitter and many other sites that promote
online networking. Although some, like Twitter, seem ridiculously simple at
first, the act of putting information out there consistently and frequently
becomes a tool for regularly reminding people who you are, what you do and what
your business offers. Whether you use the social networking sites to share
personal and professional information, stay in touch with friends, or attract
leads and new clients, youíre picking up what amounts to a new kind of
telephone; youíre speaking about your products and services. Furthermore, when
your client recommends you as a vendor or supplier on a popular site like
LinkedIn, thatís money in the bank. Those words of praise go a long way to
attracting new clients for you.
Blogs are web pages created by people who are passionate about the subject
they are blogging (writing) about. Blogs can be created with free software
available from sites like WordPress, Blogspot, etc., and can reside on the blog
software company website (at no cost) or on your own website.
In the early days of blogging (less than ten years ago!), business owners were
often discouraged from setting up blogs unless they could devote several hours
each week (or daily) to post new articles to them.
Whatís changed since then is that today a blog is nearly a necessity if one is
to successfully market a business online. Search engines like Google pick up
blog pages as if they contained magnets because blog pages are typically highly
focused on one topic, usually a topic that someone is searching for.
Another surefire method of building high traffic volumes to your main website is
a robust search engine optimization of the site combined with paid online
advertising (pay-per-click ads). But by blogging properly, you can usually
accomplish similar results. The trick is to post articles regularly for several
months and then submit the blog to various blog directories. Directory listings
help to create links pointing back to your blog and make your blog topic visible
to those using the directory to find informational blogs on similar topics.
In a NutshellÖ.
Nothingís easy when it comes to marketing your business on the Web. While
itís a simple process to set up a blog or an account at a social networking
website, maintaining your presence there, writing articles and constantly
looking for ways to market yourself using these tools are time consuming. How
serious are you about marketing your products? How passionate are you about the
service you provide? Your passion and dedication to getting great results will
guide you through the new Web 2.0.
Permission to reprint this article is granted if
attribution is included as follows or similar:
Copyright Wordpix Solutions and author Peggi Ridgway,