Promotion
Opportunities for You!
We are pleased to offer these resources to help you promote
your organization and web site both on the Internet and using
traditional marketing methods.
"Web marketing" these days requires the utilization of
various tools and techniques, both on and off the Web, all at
the same time. Consider:
| On
the Web |
Off the Web |
| A website using keyword phrases in several
highly-focused, text-dominant pages; a complete navigation menu
on the first page and every page, so search engines can "crawl"
through the entire site by following links. |
Your web address on all your
company collaterals, including business cards, stationery,
flyers, advertisements, listings in your chamber of commerce and
other directories, and perhaps even on your building and your
company vehicles. |
| Links to your site from many other sites that
offer content (describing their services or products) related to
(but not competing with) yours. |
Incentives that send people to your
website for more information, discount coupons, special benefits
they could not obtain elsewhere. |
| Registration of your site in the Open
Directory, which supplies listings for a variety of important
search engines. (See our Search Engine links page for details.)
Registration is free and easy. |
Direct mail promotions, sponsoring
events, speaking, networking and generally maximizing your
visibility throughout your target market, using your web address
as a companion in every business effort. |
Tip. Make
this page your home page as you explore the links in the left column. Consider
this your personal, self-paced marketing course, your
dedicated promotional campaign tools.
"Does Anybody Know About Your Web Site?"
by P. Ridgway. Be sure to read this
article for tips. Originally published in a floral industry
magazine, it offers important step-by-step advice for promoting a small
business website.
Search engine links
- Register your site
easily, taking cues from our notes on this powerful page.
Free press releases
- announce your new product or service here.
Visit the menu to the left for more
crucial steps and advice in the business promotion process. |
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