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How to write and setup a News Release 
for Electronic (Internet) Distribution

The same basic format for a traditional press release is used for electronic press releases, with the addition of KEYWORDS at the top of the press release and in the Subject line, if you are sending the release in an email message.

Keywords get the immediate attention of the journalist or industry person whose email box is stuffed and practically overflowing with dozens (or hundreds) of press releases daily. If you use a Keyword that grabs that person's attention - perhaps it's their particular area of interest, their specialty or their industry - you've got your foot in the door.

Tip: Write your news release like a story that the reader of the newspaper or magazine is seeing (vs writing for the editor), and it will have more appeal as-is. The editor will realize he/she can use it without much rewriting. Include a photo if one is available.

The sample shown below would require some modification in order to be cut and pasted into a form at the site of one of free news release services, but its basic format is good and could be used for direct mail (through US Postal Service) and on the Internet.

KEYWORDS: WEB MARKETING, SMALL BUSINESS, WEBSITE PROMOTION

Contact Information:
Publisher: Wordpix Solutions
P.O. Box 218
Buena Park, CA 90621-0218
Email: info AT wordpix.com (Use the @ symbol)
Web: www.MyWebSavvy.com
VOICE: Phone: (714) 228-1101

Web Marketing Workbook Becomes Personal Tutor to Website Owners

"Successful Website Marketing is a step-by-step, tutorial for website owners who just want to know how and where to begin marketing their websites" . . . Peggi Ridgway, Author

Wordpix Solutions, a web services provider in Buena Park, California, has just released Successful Website Marketing, a 138-page, 8.5x11" workbook that arms consultants and small business owners with easy-to-apply techniques and practical tools for promoting their websites.

“Successful Website Marketing” by Peggi Ridgway, Wordpix founder, easily explains areas that mystify website owners. You've heard about "keywords," but what are they and how do you write them? "Search engine marketing" is a cool term, but what does it mean? "Optimize" your website sounds like a good thing to do, but what does it refer to and how do you do it?

Ridgway is a professional writer with several awards and hundreds of published articles to her credit. She's been helping small business website owners to promote their businesses online since 1995.

"The Web is a powerful vehicle for sharing and finding information," she says. "And it's a little like the brain: We use only a minute percentage of what's available to us. When you learn to maximize your website investment, you discover just how important an impact the Internet can make to your life and business."

Ridgway believes a website must be marketed simultaneously with traditional marketing of the business itself. "These are two very different entities, and they require different approaches. The business in the traditional sense must gain exposure to its market through direct mail and other forms of physical exposure. On the Internet, the market seeks the website (the reverse of traditional business marketing). The key is to let the market know about the website."

Peggi Ridgway last book, Web Savvy for Small Business, was marketed to business owners and others looking for a guide to designing and enhancing their websites, to make them more user friendly and search engine ready. Her current book, Successful Website Marketing (ISBN 0-9635836-4-6), retails for $26.95 and is available online at Wordpix.com, at Amazon.com, at www.mywebsavvy.com and by special order at major bookstores.

 
  
  
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