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How
to write and setup a News Release
for Electronic (Internet) Distribution
The same basic
format for a traditional press release is used for electronic
press releases, with the addition of KEYWORDS at the top of the
press release and in the Subject line, if you are sending the
release in an email message.
(Editor's note: A "social media" version of this standard press
release would, as an electronic release intended for reading online
as on blogs and social networking sites, contain hyperlinks to
company sites, product pages, organizations and other entities
mentioned in the basic release. For an example of a social media
release, please see below.
Keywords get the
immediate attention of the journalist or industry person whose
email box is stuffed and practically overflowing with dozens
(or hundreds) of press releases daily. If you use a Keyword
that grabs that person's attention - perhaps it's their particular
area of interest, their specialty or their industry - you've got your foot in the
door.
Tip: Write your news
release like a story that the reader of the newspaper or magazine is
seeing (vs writing for the editor), and it will have more appeal as-is.
The editor will realize he/she can use it without much rewriting. Include
a photo if one is available.
The sample shown
below would require some modification in order to be cut and pasted into
a form at the site of one of free news
release services, but its basic format is good and could be
used for direct mail (through US Postal Service) and on the Internet.
| NEWS RELEASE
KEYWORDS: SMALL BUSINESS, FLORAL NOTECARDS, MADE IN USA,
MADE IN TULSA, OKLAHOMA, HOMEBASED BUSINESS, TULSA BUSINESS
Contact
Peggi Ridgway or Earl Russell
Wordpix Solutions
5146 East 23rd Street
Tulsa, OK 74114
Phone: 918 743-1103
Email: peg@wordpix.com
www.MyFloralNotecards.com
www.Wordpix.com
April 2013
Wordpix Debuts Line of Floral Notecards
New Venture into the Retail Arena
In April 2013, Wordpix Solutions launched the website
www.MyFloralNotecards.com
to promote a line of 50 floral photographs taken by its founder and
manager Peggi Ridgway. The cards feature selected photos from
Ridgway’s extensive floral portfolio, assembled over thirteen years
of writing articles and managing websites for customers in the
floral industry.
“Photography has been my passion since childhood,” Ridgway says,
“and recent years of my working with floral designers, wholesalers
and flower farmers have resulted in this enormous library of flower
pictures. I’m just thrilled I can share a few of them with others
who also enjoy the beauty, freshness and special expressions of flowers.”
She adds that the cards are utilitarian in that the sender can write
a personal note or message inside; and most of the card designs are
suitable for a variety of occasions, i.e. birthdays, get well,
sympathy, wedding and “just because.”
Designed by Wordpix in Tulsa, Oklahoma, the floral notecards are a
“made in the USA” product. They are 4.25 X 5.5” horizontal format
printed on highest quality paper by Quantum Printing, Tulsa,
Oklahoma. Peggi Ridgway and Earl Russell operate a Tulsa-based home
business.
Ridgway knows her cards well, saying she remembers the place and
circumstance of each photo and each one holds special a meaning and
memory. The Wordpix staff has included comments about the flowers on
the card backs along with a thumbnail of the photo. On the website,
floral trivia rotates on the home page and a guide to anniversaries
and floral giving is included under floriography. A much published
free lance writer, Ridgway also includes an article about the nearly
lost art of writing personal notes and letters. |
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