Optimize Your Website (It's FREE)
A website that doesn't produce is like a highly-paid employee who falls
asleep at the job. We want results! So here are a few steps you can take to
improve your website's performance.
Performing a basic level of Search Engine Optimization on a selected web page
that you'd like people to land on (a "landing" page) is one way to make that
page more likely to be indexed by search engines such as Google. The two keys
for a well optimized page:
It must be predominantly TEXT, not graphics.
Search engine software cannot "read" keywords displayed as graphic images,
so what you do with your text is very important.
The page must be focused on only one keyword
phrase, only one concept or one product or service. It cannot describe three
different products or services. It must be highly focused.
Ideally, the text should include no less than
100 words; and 200 or 300 is even better.
- The keyword term must be repeated strategically throughout the text.
Analyze your website to determine which page you want to optimize. Search the
Internet to see what terms bring up your competitors' sites. Select the keywords
and phrases that best describe the product or service you want your page to
focus upon. (Repeat this process, with a dedicated page, for every major product
group. Use your keyword or phrase in:
- Headline at top of page
- Within the first paragraph of text, in sentence form
- Again in the second paragraph of text, in a sentence
- Once again in the third or fourth paragraph, in a sentence
- In a sentence that is a link to another page of "more information"
Please note that SEO is the "slow" way to go when it comes to getting your
site noticed in the search engines. The fast track to top positions involves a
serious investment in sponsored links, pay-per-click adwords and other
advertising programs. But if you combine this basic level of optimization with
traditional, repetitive marketing that drives people to your website, you will
see good, lasting results.
Wordpix staff can apply additional techniques in our standard Search Engine
Optimization service, including optimized meta tags, alternate text and many
others. Those mentioned in this article are a great start for your website's
landing page. We also offer a 50% discount on our very own step-by-step
workbook, Successful Website Marketing.
Contact us today.
Permission to reprint this article is granted if
attribution is included as follows or similar:
Copyright Wordpix Solutions and author Peggi Ridgway,