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 Successful Website
Marketing
A do-it-yourself workbook
with a fun,
easy
approach to promoting
your business successfully
both online and off / by Peggi Ridgway
Table of Contents |
Author |
Reseller Info |
Ordering |
Workshops
144 pages packed with
customizable worksheets, checklists, tips, examples and articles that
make it easy to market your website
and get a top position in the search engines! Order from our
store today. |
With full
text by Peggi Ridgway and contributed articles
and tips from . . .
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Catherine Seda, best-selling
author and search engine
marketing consultant |
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Joan Friedlander, life and
business coach |
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Craig Garber, America's top
direct-response copywriter for the Web |
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Carolyn Allen, business
innovation consultant |
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D.C. Woolsey, an expert in
the traditional direct response promotional marketing |
Table of Contents
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Chapter 1:
What's in your Toolbox. Exploring existing business assets, tools
and processes |
Chapter 9:
Showing Up in Search Engines. Search engines and directories,
do-it-yourself search engine optimization, pay - for - placement
advertising programs |
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Chapter 2:
Timing your Success. Setting goals and making dates | Promotions
Focus Calendar |
Chapter 10:
Linking for Optimal Success. Creating an active linking network |
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Chapter 3: The
Real Product. Identifying focus and secondary products and services |
Chapter 11:
Using Email and Ezines. Electronic newsletters, ads, CAN Spam,
Opting In / Out |
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Chapter 4:
Meeting Your Customer.
Targeting and positioning |
Chapter 12:
Other Online Promotion Tools. Affiliate programs, news releases,
blogging |
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Chapter 5:
Positioning & Branding. Defining your company and product image |
Chapter 13:
Building Success from the Inside Out. Improving your site and
creating community |
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Chapter 6:
Defining & Designing Your Website. Purpose, functionality, visual
appeal |
Chapter 14:
Off-line Promotional Opportunities. Printed materials, networking,
authoring, speaking and more |
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Chapter 7:
Getting Your Site Ready for Search Engines. Keywords, page titles,
page descriptions, visible text, meta tags |
Resource
Guide. Books, websites and more |
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Chapter 8:
Creating Your Online Action Plan. Strategy, budget, timing,
tracking, research and planning, using the promotion connections wheel |
Bonus!
5 special articles contributed by
marketing experts |
Author
Peggi Ridgway is an award-winning author of five books and more
than 500 non-fiction articles published in a variety of consumer and special
interest magazines. She designs and markets business websites and writes
regularly for business newsletters.
Contact her through this website or by phoning Wordpix Solutions at 714 228-1101.
Details for Resellers/Book Trade
ISBN 0-9635836-4-6
Published by Wordpix Solutions
144 pages, 8.5 x 11" perfect bound, soft cover
Standard discounts for the trade
Contact the publisher
Ordering/Pricing
$26.95 retail -
Marked Down to $15.00 (free shipping!)
California shipping addresses, please add 7.75% sales tax
Workshops
The author presents small business web marketing
workshops in Southern California. Please contact Wordpix.
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