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Successful Website Marketing

A do-it-yourself workbook with a fun, easy approach to promoting
your business successfully both online and off /
by Peggi Ridgway

Table of Contents  |  Author  |  Reseller Info  |  Ordering  |  Workshops

144 pages packed with customizable worksheets, checklists, tips, examples and articles that make it easy to market your website and get a top position in the search engines! Order from our store today.

With full text by Peggi Ridgway and contributed articles and tips from . . .

Catherine Seda, best-selling author and search engine marketing consultant

Joan Friedlander, life and business coach

Craig Garber, America's top direct-response copywriter for the Web

Carolyn Allen, business innovation consultant

D.C. Woolsey, an expert in the traditional direct response promotional marketing

Table of Contents

Chapter 1: What's in your Toolbox. Exploring existing business assets, tools and processes

Chapter 9: Showing Up in Search Engines. Search engines and directories, do-it-yourself search engine optimization, pay - for - placement advertising programs

Chapter 2: Timing your Success. Setting goals and making dates | Promotions Focus Calendar

Chapter 10: Linking for Optimal Success. Creating an active linking network

Chapter 3: The Real Product. Identifying focus and secondary products and services

Chapter 11: Using Email and Ezines. Electronic newsletters, ads, CAN Spam, Opting In / Out

Chapter 4: Meeting Your Customer.
Targeting and positioning

Chapter 12: Other Online Promotion Tools. Affiliate programs, news releases, blogging

Chapter 5: Positioning & Branding. Defining your company and product image

Chapter 13: Building Success from the Inside Out. Improving your site and creating community

Chapter 6: Defining & Designing Your Website. Purpose, functionality, visual appeal

Chapter 14: Off-line Promotional Opportunities. Printed materials, networking, authoring, speaking and more

Chapter 7: Getting Your Site Ready for Search Engines. Keywords, page titles, page descriptions, visible text, meta tags

Resource Guide. Books, websites and more

Chapter 8: Creating Your Online Action Plan. Strategy, budget, timing, tracking, research and planning, using the promotion connections wheel

Bonus!
5 special articles contributed by marketing experts

Author
Peggi Ridgway is an award-winning author of five books and more than 500 non-fiction articles published in a variety of consumer and special interest magazines. She designs and markets business websites and writes regularly for business newsletters. Contact her through this website or by phoning Wordpix Solutions at 714 228-1101.

Details for Resellers/Book Trade
ISBN 0-9635836-4-6
Published by Wordpix Solutions
144 pages, 8.5 x 11" perfect bound, soft cover
Standard discounts for the trade
Contact the publisher

Ordering/Pricing
$26.95 retail - Marked Down to $15.00 (free shipping!)
California shipping addresses, please add 7.75% sales tax

Workshops
The author presents small business web marketing workshops in Southern California. Please contact Wordpix.

  
  
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